This project was in answer to a brief set by D & AD. We were tasked with the mission to maintain Nando's as the "go-to" restaurant for under 25s, ensuring that it remains not just a place to eat, but a cultural hub where young people can come together to share experiences, create memories, and feel a sense of belonging.
The solution we developed was a pop-up high street experience that tours the UK, designed to celebrate South African culture, flavours, and experiences. This unique and unforgettable event allows guests to indulge in mouthwatering peri-peri dishes, participate in interactive workshops, enjoy live performances, and engage in various fun activities.
To showcase our idea, we created a detailed 3D model of the envisioned pop-up high street. This model highlights the vibrant, energetic atmosphere we aim to create, complete with food stalls, performance stages, and interactive zones.
Additionally, we designed a website landing page and an instagram page to promote the tour, featuring information on upcoming locations and a taste of what visitors can expect.